The scenario emphasises the basic pillar of PPL CZ's philosophy - reliability at all times. At the same time, it emphasizes the importance of sport and the combination of passion and excitement of the game with maximum commitment to work for customers. It innovatively combines the world of PPL services with the environment of top hockey.
PPL's first ever TV commercial will appear on Czech TV and online, including social media. The KNOWLIMITS agency implemented the entire process, from creative design to spot production to media planning and buying. "The client used the unique synergy of all communication creation processes not only within this campaign, where one team manages and coordinates the execution of all activities," reveals Pavel Barták, Client Service Director at KNOWLIMITS.
"The Hockey Championship is an event that attracts the attention of fans all over the world. This year's home environment offers a unique opportunity to emotionally connect the whole country and cheer together. In preparation for this prestigious event, it was crucial for us to create an advertising campaign that would appeal to and excite not only the fans, but also our customers. One of the main tools is a newly filmed TV commercial that perfectly combines the emotional experience of an exciting game with our service philosophy. The campaign will reassure our customers that we are their reliable partner in every situation," says Lenka Vitovská, Communications Manager at PPL CZ.
Read the full article on the website iDnes.
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