PPL has its first TV commercial, Knowlimits spot rides the hockey fever

The scenario emphasizes the basic pillar of PPL CZ philosophy - reliability in all circumstances. At the same time, it emphasises the importance of sport and, by combining the passion and excitement of the game with maximum commitment to working for customers, innovatively links the world of PPL services with the hockey environment.

PPL's first ever TV commercial will appear on Czech TV and online, including social media. The Knowlimits agency implemented the entire process, from creative design to spot production to media planning and buying. "The client has used the unique synergy of all communication creation processes not only in this campaign, where one team manages and coordinates the execution of all activities," reveals Pavel Barták, Knowlimits Customer Service Director. 

"The Hockey World Cup is an event that attracts the attention of fans all over the world. This year's domestic environment offers a unique opportunity to emotionally connect the whole country and cheer together. In preparation for this prestigious event, it was crucial for us to create an advertising campaign that would appeal to and excite not only the fans, but also our customers. One of the main tools is a newly filmed TV commercial that perfectly combines the emotional experience of an exciting game with our service philosophy. The campaign will assure our customers that we are their reliable partner in every situation," says Lenka Vitovská, Communications Manager at PPL CZ.

You can read the full article on the MAM.