PPL's Marketing Director, Stanislav Krupa, focuses on connecting the entire delivery ecosystem and strengthening the PPL brand. After joining the company, he coordinated the first TV advertising campaign, which was successful thanks to a combination of TV and online media. PPL also used the World Cup to create a campaign that reached out to the general public and showcased the benefits of the myPPL mobile app.
Krupa highlights the growing demand for alternative delivery methods, particularly point-of-delivery, reflecting the changing market and customer preferences. PPL is now focusing on developing its network of dispensing and pick-up points and connecting B2B and B2C customers. Going forward, the company wants to grow sustainably, innovate its services and be a leader in the complex logistics ecosystem.
Read the full interview on the MAM website.
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He started by printing labels in his father's company. I never thought I'd be running PPL one day, he says
Petr Horák started by printing labels at PPL, which was founded by his father and later sold. Today, he has been running one of the largest mail-order companies in the country for five years.