The scenario emphasises the basic pillar of PPL CZ’s philosophy – reliability at all times. At the same time, it emphasises the importance of sport and combines the passion and excitement of the game with the utmost commitment to working for customers, innovatively connecting the world of PPL CZ’s services with the world of top hockey.
PPL CZ’s first ever TV commercial will appear on Czech TV and online, including social media. The KNOWLIMITS agency implemented the entire process, from creative design to spot production to media planning and buying. “As like in other campaigns, the client has taken advantage of the unique synergy of all communication creation processes, where one team manages and coordinates the execution of all activities,” says Pavel Barták, Client Service Director at KNOWLIMITS.
“The World Ice Hockey Championship is an event that captures the attention of fans all over the world. This year’s home environment offers a unique opportunity to emotionally connect the entire country and cheer together. In preparing for this prestigious event, it was crucial for us to create an advertising campaign that would not only appeal to and excite our fans, but also our customers. One of the main tools is a newly filmed TV commercial that perfectly combines the emotional experience of an exciting game with our service philosophy. The campaign will reassure our customers that we are their reliable partner in every situation,” says Lenka Vitovská, Communications Manager at PPL CZ.
And ice hockey is not the end for PPL CZ at all
The special hockey theme will also be complemented by product spots after the championship. These represent different types of services and their strengths. The main characters are represented by well-known faces, namely Petra Horváthová and Bořek Joura. The spots are designed to capture the attention of viewers and demonstrate the quality and benefits of the services PPL CZ offers, while highlighting the positive customer experience.
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